Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Surveying Landscape
Author Deal, K.
Source Marketing Research, 17, 1, pp. 41-43
Year 2005
Database ProQuest
Access date 29.07.2005
Abstract SSI Web v5.0 and WebSurveyor 5.0 are two quite different applications. SSI Web v5.0 is part of a highly sophisticated legacy of marketing research software that began development prior to the Internet; WS 5.0 was motivated by, and exists because of, the Internet. SSI Web v5.0 was developed to transport the conjoint products of Sawtooth Software to the Internet; WS was developed as a general purpose Internet survey platform with no connection to any analytical software. This review concentrates primarily on questionnaire construction for online surveys. Sawtooth Software SSI Web v5.0 is relatively easy to use but is advertised on the SS Web site as a powerful, affordable platform. If someone needs to run a large number of surveys over an extended period of time, SSI Web might be less expensive. Both SSI Web v5.0 and WS 5.0 take care of the basics well.
Access/Direct link Database (abstract)
Year of publication2005
Bibliographic typeJournal article
Print

Web survey bibliography - 2005 (76)

Page:
  • 1
  • 2
Page:
  • 1
  • 2